Cookie Policy

1. What Are Cookies?

Cookies are small text files stored on your device that help websites remember your preferences and track your activity. They are essential for modern web functionality.

2. Cookie Categories

Strictly Necessary Cookies: Required for website security and functionality. Always enabled. Examples: session tokens, security verification.
Analytics Cookies: Track how you use our site to improve functionality and user experience. Managed through Google Analytics with the _ga, _gid, and _gat cookies.
Marketing Cookies: Enable targeted advertising and conversion tracking through Google Ads. Includes _gcl_au, _gcl_aw, and Consent Mode v2 parameters (ad_storage, ad_user_data, ad_personalization).

3. Consent Mode v2

We implement Google Consent Mode v2 to respect your privacy choices. By default, all ad-related storage is denied until you explicitly consent. When you accept all cookies, we update Consent Mode to grant ad_storage, ad_user_data, and ad_personalization permissions.

4. Third-Party Cookies

Google Analytics: Uses _ga, _gid, _gat cookies to measure site traffic and user behaviour. Data is anonymised and subject to Google's privacy policy.
Google Ads: Uses _gcl_au and _gcl_aw for conversion tracking and remarketing. Subject to Google Ads policies.

5. Managing Your Cookies

You can control cookie preferences through our cookie banner on every page. Select "Settings" to enable/disable analytics and marketing cookies. Browser settings also allow you to delete or block cookies, though this may affect site functionality.

6. Cookie Retention

Analytics cookies retain data for 26 months. Consent preferences are stored for 12 months. Session cookies expire when you close your browser.

7. Your Rights

Under GDPR and Australian Privacy Act, you have the right to withdraw consent, access cookie data, and request deletion. Contact us at info@wildernessscrub.world to exercise these rights.

8. Policy Changes

We may update this policy as our cookie usage evolves. Changes are effective immediately and posted with updated dates.

9. Contact

Questions about our cookie usage? Email info@wildernessscrub.world or call +61 2 9147 0845.